Moy Consumer Insights Solutions, LLC
Office: 704.243.1176
INSIGHT. VISION. SOLUTIONS.
MCIS provides more than just insights.
We create solutions to help you drive business results.
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About Us
MCIS is an Insights and Strategy consultancy. We excel in providing not just information - - we interpret and actualize the insights into solutions for your business challenges. Dan Moy, founder of MCIS, is a senior level Insights and Brand Strategy professional with 30+ years of experience in B2C and B2B on both the client and supplier sides of the industry.
Dan has held Director level Consumer Insights positions at Quaker Oats, Premier Retail Networks
(creator of the Wal-Mart TV Network) and The Clorox Company.
Dan brings a wealth of expertise across a wide range of industries including food/beverage, media, retail, CPG, Health and Beauty Aids, durable goods and services. He brings excellent business acumen, strategic perspective,
innovation and entrepreneurial spirit to all of the projects MCIS undertakes.
Dan has a proven track record of successfully developing brand strategies, revitalizing brands, developing new products and driving brand equity. MCIS has vast experience with every facet of an organization from senior management,
Marketing, marcom, R&D, manufacturing, sales, to customer development and more, ensuring
strategies and recommendations are focused and actionable.
Industry Expertise
Our business expertise spans a range of industries,
products, services and disciplines.
CPG / FMCG
Food and Beverages, Health and Beauty Aids,
OTC Medicines, Household Goods.
Media
TV, radio, print (including programming)
Retail POP materials/programs
In-store media
Mobile media
Retail
Shopper experience
Customer satisfaction
Retailer/Channel strategies
Durable Goods /
Non-consumables
Hard Goods (Tools, Appliances, etc.)
Automotive
Paint/Coatings/Applicators
Outdoor furniture/fixtures
and more!
Our Services
At MCIS, we tailor our services to meet your unique needs.
Full service Quantitative and Qualitative research
We partner with a network of seasoned professionals across multiple disciplines and assemble the appropriate expert resources to meet your insights needs.
Or, we will identify specific vendors who are the best qualified to meet your research needs.
Project Management
Research Design:
Developing research designs for new projects
Enhancing research designs for on-going projects such as tracking studies or new product development​
Survey Development
Field Management
Data Analysis Services:
"Meta-analysis" of multiple data sources (qualitative, quantitative, panel data, etc.)
Syndicated data and/or panel data analyses
Consultative Services
Marketing services: Strategy development, Market assessment, Concept development/writing etc.
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Retainer to serve as your internal research department resource
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Research Methodologies/Techniques
MCIS has experience with both consumer and B2B audiences utilizing state-of-the-art research methodologies/techniques to address all your business needs. No ‘canned’ services
or ‘black boxes’, we customize designs to meet your particular needs.
Managing and Building Your Business
Brand Equity Assessment
Brand Extendibility
Brand/Market Tracking
Market Structure
Segmentation
Attitude and Usage
Product/Communication Development/Enhancement
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Concept Testing
Product Testing/In-Home Use
Custom and Standardized Ad Testing (MSW•ARS, IPSOS ASI)
Packaging Testing (including eye-tracking)
Sensory Testing
Price Sensitivity
Volumetric Forecasting/Market Potential
Qualitative
Focus Groups
In-depth Interviews
Emotional Motivators /Barriers
Want to join our growing list of successful projects and campaigns? Call us today!
Contact Us!
Moy Consumer Insights Solutions, LLC
8523 Festival Way
Charlotte, NC Â 28215
Office: 704.243.1176
Fax: 704.243.0356